Nutella is delicious. Stoners all over the world have turned to the gooey stuff with a teaspoon in one hand and a jar of it in the other and fended off the munchies like a musketeer protecting a woman’s honour. It goes great on toast, it goes great off toast as well actually, and can make a lot of rubbish food taste much better. It also gave us all a good laugh when it tried to convince us it was healthy. Remember that?
Yeah, that was a sad attempt to convince the world that a jar of pure chocolate is healthy. But it’s ultimately okay because we all love secretly fisting handfuls of the stuff into our face. Not everything needs to be healthy. We love Nutella for what it is. A shortcut to an unusually wide grave, but a happy shortcut nonetheless.
Still, that doesn’t necessarily mean that the following sentences make any more sense.
In France today supermarkets have slashed the price of Nutella. A jar has now gone from €4.50 euros to €1.40, or an equivalent of going from $5.59 (£3.94) to $1.74 (£1.23) which is a whopping 70% cut in price. People have gone a little crazy over this. Just how crazy?
Watch this clip.
Yeah, so pretty crazy. Some shops have had to call the police as shoppers get increasingly unruly and difficult with some spectators describing the scenes as comparable to a “riot”. As one customer puts it,
“They are like animals. A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand.”
Yeah that kinda sounds like a riot.
Stranger still, this hasn’t been limited to one store. The excitement has spread to numerous stores both within Paris and all over France. One shop described how the entire stock of Nutella was completely gone within 5 minutes. Pretty strange, eh?
You could say the violence has… spread?
Oh… apparently the BBC made that joke earlier.
Whatever, it’s still funny.