An industry insider has recently come forward to reveal the price of the upcoming Samsung Galaxy S9 will be much higher than previous models. The source, speaking to TechRadar, tells that the UK launch price will be £789 which converts into roughly $1100. That’s… a little steep, and some sources have suggested that the US price will actually be somewhere between $900 to $1000.
Still, that’s hardly spare change.
Compared to the previous model, the S8, the price hike puts the new model S9 at a good few hundred more dollars more expensive than its predecessor. The S8 which released last year wasn’t exactly cheap either, rolling out with a hefty £680 price tag in the UK and $725 in the US.
Speaking to Tech Radar the source tells,
“You can expect the S9 to cost £100 more than the Galaxy S8 when it was released last year.” And he gives a pretty insidious reason for the price hike too. It turns out that the iPhone X, which launched with a $1000 price tag last year, has revealed to big tech firms that people are willing to fork out the cash. And if they’re willing to pay, the companies will charge the appropriate amount.
Currently Samsung is hyping up the camera upgrade on the S9 with mechanical lenses and wide apertures and loads of cool new camera features that 99% of people won’t understand and won’t use properly, me included. I don’t know about you, but my current phone takes cute enough pictures of my dogs as it is. I don’t need a $1000 upgrade just so I can catch the glisten on his nose in even greater definition.
It’s not clear how this price hike will actually affect the Samsung’s market. The iPhone has traditionally dominated the premium markets and hence it’s always been able to charge premium prices. But many people have preferred the Galaxy for being a more reasonable option with more affordable pricing, so it’s possible many people just won’t be willing to fork out all that cash when they could just get the iPhone X instead.
Well, aside from hating Apple.