A slew of companies have announced that they will no longer run adverts on Daily Mail after their attention was brought to an article written by Richard Littlejohn titled “Please don’t pretend two dads is normal: RICHARD LITTLEJOHN says children benefit most from being raised by a man and woman.”
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In the article controversial columnist Richard Littlejohn singles out Tom Daley’s recent pregnancy announcement, stating that he firmly believes children are better off being raised by a mother and father. The Daily Mail is adamant it is not homophobic because “I'd rather children were fostered by loving gay couples than condemned to rot in state-run institutions, where they face a better-than-average chance of being abused” but that hasn’t really left anyone convinced.
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In the same article the publication goes on to attack trans parents, pointing to the recent news that a transwoman successfully breastfed her baby. Writing about this the Daily Mail states, “This is the most extreme example yet of the demands of selfish adults being given priority over the best interests of the unborn child.”
The article is heavily critical of Tom Daley, singling out the way he did not mention the biological mother of the child while also dismissing the announcement an attention grabbing stunt. When the article finally does end it does so on the following note:
“Still, I'm looking forward to the photos of Tom Daley breastfeeding his new baby.”
Someone tweeted at me once saying homophobia doesn't exist anymore and I would LOVE this to be the case. But it's LGBT history month and the Daily Fail allow this - https://t.co/aFQYHnpxy6— Stephen Bailey (@stephencomedy) 17 February 2018
Given the controversial nature of the article several companies have announced they will no longer advertise with Daily Mail. The companies involved include Natwest, Center Parks, Autotrader, Southbank Centre, and Betty’s. All of the companies expressed a general unease at their brands being associated with the content of the article.
Meanwhile internet users have, as usual, expressed an array of opinions on the topic. Some user agreed with the homophobic content of the article, writing,
“What arrogance to think that we can improve on nature.”
“Thank you for writing this very reassuring article ! Those people's sense of entitlement galls me the most. Nobody thinks about how the kid will feel.”
While, in general, the internet has rallied around Tom Daley and criticised the paper and author for taking this stance.
“Littlejohn [the author] is the product of a "normal" family, clearly not all "normal" families are actually good for anything.”
“Some people are never happy. Only recently they were complaining that "no dads is the new normal", now they are complaining that there are too many of them.”
“Little John trying to be relevant again. Way lazy article.”