McDonald's Monopoly launched early this morning, and fans in the UK are in with a chance of winning some pretty exciting prizes. The sticker game grips the nation with excitement every Easter, running until May 1st and dishing our prizes for qualifying menu items anything from a Medium Fries to a Large Big Mac Meal. Each piece of packaging has two to three stickers on it that look just like classic Monopoly tiles, and you stick your collected tiles to the little game board available in store to win prizes. This year's top prizes are 20 Mini Coopers, huge cash prizes with up to £100,000 being won at a time, and family trips to Universal Orlando Resort.
The smaller, easier to win prizes are also nothing to be sniffed at with over 600 hotel stays up for grabs and millions of instant food wins, which are kind of our favourite ones anyway. What else could you feel like after a Big Mac than other than another free burger? The food items also come with another tile called an 'Online Game Piece' that some people forget about. You can go online to the McDonald's Monopoly website and type in the unique code on your tile to have another chance at winning, with online prizes ranging from instant wins to virtual versions of the Monopoly property sets. Even if you don't win anything at all, if you manage to collect 10 property stickers of any kind, you get a Now TV pass! So everyone's a winner.
Katie Parker, head of marketing, brand and experience at McDonald's, said: "Our customers excitedly await this promotion so I'm delighted to welcome back Monopoly to McDonald's for a 13th year: "This year we're offering our customers four ways to play and win but with fewer hoops to jump through. As always we have increased the number of prizes to be won this year with food prizes now included within our online game. We’re looking forward to seeing how our customers react to the updated version of a firm favourite."