My deepest shame is that when I’m hungry I search Instagram hashtags of naughty foods and I weep, pawing my screen. I wish I didn’t have to be ashamed. I wish you were more like me, and lived your cake-base fantasies out through your favourite photo sharing app. Come over to the dark side and follow these 5 accounts right now to make your day a little sadder.
1. Magnolia Bakery
Magnolia Bakery is a chain of bakeries founded in New York, but they have branches in Chicago and Los Angeles too. They’re the ultimate in bouji Manhattan baking, known for their cupcakes and name checking in Sex and the City and The Devil Wears Prada. Their menu is seriously extensive, including cupcakes, pies, muffins, scones and mini cheesecakes, and they all look amazing.
Magnolia are always bringing out new limited edition speciality cupcakes for events like Gay Pride and Valentine’s Day.
They’re especially famous for their Banana Pudding - a mixture of bananas, vanilla wafers and vanilla pudding that come in all sorts of seasonal flavours.
Dō make gourmet edible, bakeable, customizable cookie dough. You’re already sold, right? They’re based in New York but ship nationwide, and the best bit? They have gluten free and vegan options that aren’t just one plain flavour... Heaven.
Their cookie dough is beautiful to look at and even better to eat, and I love how versatile it is. If I want to eat it out of the jar I’m good. If I want to bake cookies with it I’m good. You can even put it on cakes or use it with ice cream. Dō love to bring out their own seasonal variants too so there’s always something new to try.
3. Voodoo Doughnut
Voodoo Doughnuts are from Portland, Oregon... and you guessed it, they make doughnuts. You haven’t seen doughnuts like this before though. There are more than fifty different types of doughnut with toppings like vanilla frosting and Froot Loops, maple frosting and bacon and covered in Tang. There’s even one called ‘Cock and Ball’s after its unique shape.
Vegan options are available and because there’s so much choice you’re guaranteed to find something you love. Another thing Voodoo Doughnut do that makes them really special is tribute doughnuts. When a celebrity dies, they bake a huge doughnut and ice a mural to their memory. These aren’t available to buy but they post them all to their Instagram account so we can enjoy them anyway. The company has expanded into California and Texas, so take a look if you have one close by.
4. Stick with Me Sweets
Stick with Me Sweets are very talented chocolatiers that make gorgeous truffles in super-small batches. Each piece of chocolatey goodness looks like a tiny painting and the love and care taken in the creations is obvious.
Their flavours range from old classic to wild new experiments, and they draw influences from caramel, fruit and spices, honey and nuts. The artists trained under Michel star chefs and every truffle is perfectly formed. They even featured on Oprah’s Favourite Things in 2016 so if that doesn’t convince you nothing will
5. The Sugar Factory
Another NY legend, the Sugar Factory is loved by celebrities. Drake and Kim Kardashian have been spotted with their sparkling cake pops, but they’re so much more than just cake pops. They make their own candy, burgers and seriously extra milkshakes.
They do a range of sliders with neon coloured buns that are some of the sassiest things I’ve ever seen. Other highlights include huge themed cocktails and ‘Super Fun Premium Fondues’. I hope they really are super fun because the most expensive fondue tops out at $1000. If you’re in New York it’s worth swinging by and picking up a doughnut at the least because they look incredible.