Taylor Swift launched her Reputation lookbook earlier this month, and boy is it filled with fun references for the fans. The merch is available online but only in pop up stores for a limited amount of time, so most of us are going to be left pawing sadly at our laptop screens but we can enjoy the looks anyway.
Snakes feature heavily here as part of TayTay ‘reclaiming her narrative’ and her Reputation… get it? There’s a range of snake gold-plated rings covered in crystals for you to live your best boujie life in, and hoodies with her name written across a snake using a lovely font that I’d like the name of.
BUT. Most exciting of all is the inclusion of a sweater that will be ringing serious bells for hardcore fans. Way back in 2014 Taylor Swift went to a ball game, and she wore a simple, chic ensemble of a red sweater, black jeans and boots. She looked beautiful and the red sweater came with a cozy little choker built into it so her delicate swan neck would never feel the cold… Or did it?
A Tumblr account called ‘Taylor Swift Style’ did exactly what you’d think they’d do and posted a blog on… Taylor Swift’s style. They, charitably, commented that Taylor’s sweater was reversible and she had just chosen to wear is backwards to inject a little sense of fun into her life. Swift, never one to shy away from her own awkwardness, quickly pointed out that no. She had worn the shirt wrong by accident because that’s the person she is.
Leaving her apartment | New York City, NY | November 12, 2014
525 America ‘Jen V-Back Tunic’ - $155.00 (similar)
Taylor wears a 525 America sweater while leaving her apartment last night — en route to a Knicks game! Her bordeaux sweater here is actually a reversible piece with Taylor opting to wear the neck cut out side for the front and the high-neck turtleneck to the back.
Laughs were had, fans rejoiced at her ‘like totally relatable’ faux pas, and we all moved on. Until November 2017 where Taylor’s merch took things to a whole new level.
Yes. That’s The Red Sweater. With the name of her album. On the choker. Honesty too much.
So yeah if you want some artfully ripped Taylor Swift merch then you’re in serious luck buddy. Knock yourself out