Kim Kardashian West is the absolute pettiest and we love it
Valentine’s Day is the day for gifting your loved ones with thoughtful, pretty and/or delicious goods. For famous people, this means hundreds of those roses that live for a solid year or a new $.5m ring because why wouldn’t it? Social media queen Kim Kardashian West is fully entering into the spirit of the holiday and sending everyone she knows a bottle of her new fragrance range using a meticulous colour-coordinated system that we’re living for. Her new range, Kimoji Hearts, is her second line on her KKW Fragrance website and she’s stocking three different varieties – BBF, Bae and Ride or Die. Kim is celebrating by sending out boxes filled with a large, hollow chocolate heart and a little hammer to smash it open with to uncover the perfume and assorted candied love heart sweets inside.
Kim carefully chose which recipient would receive which perfume based on a system of the most important people in her life – lovers and haters. Her Instagram story shows her hilarious Post-It note lists as she explains “Alright guys. I am writing the list for my press boxes. I’m going to send them to way more than this, but I decided this Valentine’s Day, everyone deserves a Valentine, so I’m going to send them to my lovers, to my haters, to everyone that I think of because it is Valentine’s Day after all.”

Each perfume comes in a different colour packaging – Bae is blue, Ride or Die is purple and BFF is pink – so we’re guessing each colour note corresponds with which perfume the name can look forward to. And Bae is HILARIOUS. The list contains everyone Kim has had major beef with over the years, from Taylor Swift to Blac Chyna. Wendy Williams has made the list after her rant on the Kardashian sisters earlier this week and even Sarah Michelle Gellar, who just made one vaguely bitchy comment about Kim’s Vogue cover once on Twitter, can expect to receive one. Kim really doesn’t forget.
Love the amazing @KKWFragrance PR box! Thanks @KimKardashian!! 💙 pic.twitter.com/FLrTSEay86
— Paris Hilton (@ParisHilton) February 1, 2018
Mariah Carey, Chrissy Teigen and Cher are all on the loved lists and Paris Hilton has posted a video of herself cracking open hers and sampling the perfume. Weirdly, Lindsay Lohan is also down to receive one of the ‘lover’ fragrances despite the fact she had an awkward Instagram run in with Kim just a few days ago where Kim accused her of using a fake accent. She always keeps us guessing…